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Web Film

DrinkWise: Mind Your Reputation


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Drinking Do It Properly is a campaign from DrinkWise Australia created by Clemenger BBDO that aims to moderate young adults' binge drinking behaviour. Through a series of animated web films, the campaign aims to charm rather than castigate kids. Rather than preaching abstinence to 18-24 year olds, it challenges them to drink properly, and ultimately, more responsibly.
Credits Other credits

CLEMENGER BBDO MELBOURNE



Managing Director: Paul McMillan



Group Account Director: Jennifer Chin



Account Director: Brendan Taylor



Account Manager: Jarrick Lay



Account Executive: Mark McCray



Executive Planning Director: Paul Rees-Jones



Senior Data Analyst: Nathan Rogers



Executive Producer: Sonia von Bibra / Sevda Cemo



Interactive Business Director: Sam Mackisack



Social Media Lead: Emily Naismith



Digital Producer: Alex Kemp



Print Producer: Michael Travers





FLUTTER



Artists: Peter McDonald & Guy Shield



Director: Domenico Bartolo



Producer: Fushia O'Hara



2D Animation: Stephen Elliget



3D Animation: Stephen Elliget





LEVEL TWO MUSIC



Music Supervisor: Karl Richter





ELECTRIC DREAMS



Composer: Mark Mitchell





FLAGSTAFF



Sound Engineer: Paul LeCouter





DRINKWISE AUSTRALIA



Chief Executive Officer: John Scott



Corporate Affairs Manager: Madi Jacobs



Digital Marketing Manager: Damian Troselj





MEDIA AGENCY: MEDIACOM





PR: MAGNUM PR

KEAN COMMUNICATIONS

GOVERNMENT RELATIONS AUSTRALIA

PROPELLER

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