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Volkswagen Accessories: Shoes

Volkswagen Group Australia and DDB Group Sydney have created a print campaign to promote Volkswagen Genuine Accessories.

The "Ruined" series uses visual analogies to explore the thought that you should never cut corners after you've purchased something great. Each execution compares two seemingly unrelated purchases and allows the viewer's imagination to summarise the outcome.
Credits Other credits

Managing Partner: Nicole Taylor

Group Business Director: Duncan Stevens

Account Manager: Harry Mountier

Planner: Russ Mitchinson

Art Buyer: Leesa Murray

Finished Artist: Justin Hoyer

Print Producer: John Wood



Production company: The Drawing Book

Illustrator: Mike Watt

Illustration Producer: Bec Aitken



Media agency: Mediacom



Volkswagen Group Australia:

David Brown - Parts Sales & Marketing Manager

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