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RAM Trucks: High Octane


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The majesty and the brutality of winter is captured in awe-inspiring fashion in a new national ad campaign for RAM Trucks. Directed by Eric Crosland of Sherpas Cinema for The Richards Group, High Octane is an homage to avalanche techs and highway crews who work to keep mountain roads passable for all including athletes in the face of dense snow, blinding winds and bone-chilling cold.
Credits Other credits

Editorial: Sherpas Cinema. Eric Crosland, David Mossop and Jay Macmillan, editors.

Music: Jacob Yoffee

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