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Emirates: All-Time Greats
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Who is the greatest footballer of all time? Join two football greats, Pele and Cristiano Ronaldo as they connect with fans in the Emirates A380 Onboard Lounge.Agency Impact BBDO Dubai
The 60" spot titled "All-Time Greats’"features Cristiano Ronaldo and Pele, icons of their respective generations in a chance meeting onboard the Emirates' A380 aircraft, and captures the unique relation that fans share with their heroes. It is also timely given the recent FIFA Ballon d'Or 2014 award given by Pele to Ronaldo in an emotional ceremony. The film premiered at a press launch conference in Madrid where Emirates announced Portugal captain, Cristiano Ronaldo, as their global ambassador. It was launched in the digital space, and since going live it has received an enthusiastic response from the editorial community and people alike; clocking the million view mark in just a couple of days.
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