Outdoor ad: Times of India: Farmer Suicide Live Hoarding

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More than 300,000 farmers in India have committed suicide till date, plagued by crop failure, drought and debt. But these figures are only the tip of the iceberg. Chilling as it may seem, the real problem wasn’t those who had died. It was those they had left behind. The families of the deceased, over a million starving women, children and elderly people, with no source of income.

Taproot India chose busy streets to erect hoardings where photographs of deceased farmers were kept ready with garlands over it, then these photographs were put up on the hoardings in real time, one every half an hour, to signify the frequency with which farmers killed themselves.