TV ad: Distracted Driving Awareness Month: Dn't Txt & Drv

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Honda's using a unique approach to discourage texting and driving by appealing to millennials in ways they connect with -- emoticons. Rather than using the typical scare tactics, Honda is approaching this Gen Y audience through social media to call attention to the dangers of texting and driving. Agency: RPA, Santa Monica.

Category Automotive
Client Honda
Agency RPA, Santa Monica
Production Laundry!
Country United States of America
Uploaded 17 April, 2014

Credits

Chief Creative Officer
Joe Baratelli
Executive Creative Director
Jason Sperling
Creative Director
Anthony Liu
Producer
Joshua Herbstman
Producer
Kirsten Collabolletta
Associate CD / Copywriter
Damian Fraticelli
Art Director
Michael Enriquez
Art Director
Craig Nelson
Copywriter
Adam Gothelf
Copywriter
Kevin Tenglin
Executive Producer
Michael Bennett

Other credits

Chief Production Officer: Gary Paticoff

Creative Social Media Director: J Barbush

Social Media Copywriter: Laura Kelley

Program Manager: Elizabeth Goldstein

Project Manager: Andrew Serrato

Technology Manager: Bradley Stone

Associate User Experience Architect: Sabrina Lee

Distracted Driving Awareness Month: Dn't Txt & Drv

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Distracted Driving Awareness Month: Dn't Txt & Drv

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