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McDonald's: Friends

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TBWAShanghai has launched a new brand campaign for McDonald’s in the China market. The campaign ‘It’s Good to Get Together’ focuses on the importance of human connection in a rapidly changing modern Chinese society, highlighting the real value of spending time together.
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Managing Director: Brian Swords

Business Director: Jane Lim

Group Account Director: Chrix Yong

Creative Group Head: Bao Si Wen

Associate Planning Director: Jocelyn Tse

Head of TV: Mo Chan

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