TV ad: CA Lucky Life Scratchers: CA Lottery "Moments"

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The California Lottery debuted a new campaign on May 5 for the CA Lucky Life Scratchers a ticket that approaches the lottery prize structure a bit differently. Rather than one lump sum, CA Lucky Life winners receive $5000 every week for 25 years. Four-year agency partner David&Goliath continues to take a different approach to lottery advertising, highlighting the heightened life experiences achieved through the California Lottery rather than focusing on the flashy life of a jackpot-winner.

Category Other
URL http://youtu.be/R1RCgH3NZnI
Client California Lottery
Agency David&Goliath, Los Angeles
Production Station Film
Country United States of America
Uploaded 6 May, 2014

Credits

Director
Jonathan Hyde
Chief Creative Officer
David Angelo
Executive Creative Director
Colin Jeffery
Creative Director
John Davis
Creative Director
Mark Monterio
Associate CD / Copywriter
Greg Buri
Associate CD / Art Director
Basil Cowieson
DoP
Jonathan Hyde

Other credits

Managing Director of Broadcast Production: Carol Lombard

Senior Broadcast Producer: Karen Jean

Strategic Planning Director: Kristen Knape

Junior Account Planner: Jessica Watts

Director of Client Services, Managing Partner: Brian Dunbar

Account Director: Stacia Parseghian

Management Supervisor: Janet Wang

Account Executive: Lindsay Brown

Assistant Account Executive: Brea Talsness

Digital Director: Josh Crick

Director of Digital Delivery and Technology: Robert Boucher

Digital Producer: Erica Tremblay

Developer: Ardon Hall

Director of Print Services: Meredith Walsh

Production Company: Station Film

Managing Partner: Stephen Orent

Partner/Executive Producer: Caroline Gibney

Partner/Executive Producer: Michael Di Girolamo

Line Producer: Angela Jones

Editorial Facility: Spinach

Editor: Shane Reid (courtesy of Whitehouse Post)

Assistant Editor: Ryan MacDougall

Post Producer: Jonathan Carpio (Spinach)

Color Correction Studio: Company 3

Colorist: Sean Coleman

Color Correction Producer: Matt Moran

Online/Compositing: Eight VFX

VFX Supervisor/Flame Artist: Philip Ineno

Executive Producer: Shira Boardman

Executive Producer: Baptiste Andrieux

Online Producer: Michael Shores

MUSIC:

Song Title: “Svalkar Vinden”

Artist/Performer: Den Svenska Björnstammen

Album: Ett Fel Näemare Rätt

Label: Goldenbest Records

Sound Design: Hum Music & Sound

Sound Designer: Dan Hart

Mix Facility: Margarita Mix Santa Monica

Mixer: Nathan Dubin

CA Lucky Life Scratchers: CA Lottery "Moments"

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CA Lucky Life Scratchers: CA Lottery "Moments"

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