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Top 6: May 21st 2014
Ambient
smart fortwo: Guess The Car, The Blind TestTop 6: May 21st 2014
The smart fortwo has a spacious interior despite its compact length of only 2,69 m. This has been proven in a blind test BBDO Berlin carried out in the city centre of Hamburg. Clueless pedestrians were asked to guess the car they were seated in, in the dark black box. The results speak for themselves: the test persons, unable to see inside the black box, believed they sat in a much larger car and were surprised after the lights went on. The blind test "Guess the car" demonstrates that the smart for two isn't only unbeatable in inner city traffic and parking, but also offers a huge and comfortable interior in spite of its small size.
Creative department: Jan Harbeck, Lukas Liske, Daniel Schweinzer, Ton Hollander RelatedAlso best this week |
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