Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Integrated

AfroReggae: Segunda Chance Employment Agency


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Even after doing their time, ex-convicts are still being seen with prejudice by employers and society. With doors to the labor market always closed, many of them end up going back to crime, whose doors are always open. That's why Artplan joined AfroReggae NGO and created Segunda Chance, the only employment agency in the world made by ex-convicts for ex-convicts, that promotes guidance and forwards them to the labor market. The operation is led by ex-drug trafficking leaders that serve as an example, receiving each applicant in person and getting in touch with HR directors and entrepreneurs to start partnerships which result in job vacancies.
In order for this search to be successful, we developed the brand, office supplies, tags and even an impressive front desk. All to be seen as a serious and functional institution. And also we produced an integrated campaign to promote the agency with commercials, classified ads and direct marketing. In one year, Segunda Chance had 3099 applicants registered and vacancies for 15% of them in 50 partner companies, such as: Burger King, Brasil Kirin and AmBev.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news