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Top 6: June 4th 2014
Direct Marketing
Sportsbet: Sportsbet CollarTop 6: June 4th 2014
CASE STUDY 'No collar - No entry'. A rule that sees men knocked back from bars, clubs and worst of all, the member's pavilion at cricketing grounds across Australia.When Australians voiced their frustration on Twitter, Sportsbet, an Australian betting company, created a solution for cricket fans just in time for The 2013/14 Ashes Series.The Sportsbet Collar fits in your pocket and gets you in anywhere. They were distributed through the Sportsbet Facebook page ensuring cricket fans were never knocked back again.Agency: Grey Melbourne
Marketing Manager - Sportsbet: Barni Evans |
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