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Web Film
Seattle Cancer Care Alliance: Do One Thing, Online Video
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Thirty-five percent of this cancer hospital's 2014 marketing budget is going to a cancer prevention campaign. Its success in the coming years will be measured not by how much "business" is up, but by how much it is down. The campaign strategy from Frank Unlimited, Seattle borrows from current motivational psychology thinking on habit change, which suggests that, asked to change many habits, people often change none; asked to change one habit, they are more successful.
Animation: Kalakala Co. (TV) Related
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