Print ad: Mountain Dew: Philosophy

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Anyone who has gotten good started out bad. And anyone who got great bears the scars of failure. Because you don't get good unless you push yourself. And you’ll never get to easy unless you go through hard. Colenso BBDO New Zealand flipped the familiar multi-frame skate photo on its head. Now instead of seeing the success, we see the failure in all its glory that leads to the trick being landed for the very first time.