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Top 6: June 25th 2014
Interactive
Waterman Blue Obsession Pens: The Making OfTop 6: June 25th 2014
To launch the new collection of Waterman Blue Obsession pens, BBH London has created a Global campaign that aims to appeal to appeal to Waterman's style conscious target audience. BBH commissioned one of the world’s best photorealistic artists, Dirk Dzimirsky, to create a captivating piece of art using the Blue Obsession range of pens. The artwork debuted at events in Paris and Tokyo, Waterman's key markets, and people are now being given the chance to win the art, and the pens that made it, through a competition activated at point of sale. The campaign portrays the new Blue Obsession collection as a work of art, borrowing cues from fashion advertising to appeal to a style conscious audience. Based on the idea that people use objects to express their identity, the work aims to hero the pen's ability to demonstrate self expression.
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