Outdoor ad: Tennis Australia: Mark of a Champion: case study

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The Australian Open is a global tennis event watched by an audience of 350 million. To celebrate Australian tennis on the world stage, we immortalised one of the greatest players of all time, Rod Laver. The ‘Rocket’ has won more Grand Slam titles than anyone in history. We handed him a racquet to create a series of artworks – his “brush” an old wooden racquet, his “canvas” a white studio. Each artwork embodies the true mark of a champion. The unique pieces were bestowed on the world’s foremost tennis dignitaries, auctioned for charity and ultimately 1.7 million Australians viewed the film, raising the profile of this Grand Slam tennis event.