TV ad: Ford: Focus Five

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Ford New Zealand has launched a new cinema and TV campaign via JWT Auckland, which changes the perception of the Focus range from an everyday runaround car to a dynamic, exhilarating ride.

The campaign introduces the Focus 5 - a synchronized, precision driving squad showcasing the five cars in the range.

Category Automotive
Client Ford
Agency J. Walter Thompson Auckland
Production Perceptual Engineering
Country Australia / New Zealand
Uploaded 25 July, 2014

Credits

Director
Jon Baxter
Executive Creative Director
Cleve Cameron
Creative Director
sam dickson
Copywriter
Salah Ben-Brahim
Art Director
Fraser Kirby
Account Director
Natalie Allen
Designer
Glenn Chapman

Other credits

AE Alex Wilson

Head of Interactive Peeyoosh Chandra

Digital Art Director Leon Williams

Digital Designer Miriam Penot

Digital Producer Fiona Sheffiald & Mel Grogan

Developers Thi Senaratne & Ralf Klis

Agency Producer Mary Wall

Director Jon Baxter, Perceptual Engineering

Producer Kerry Prenderville, Perceptual Engineering

DOP Jon Baxter, Perceptual Engineering

Editor Jon Baxter, Perceptual Engineering

Post Production Jon Baxter, Perceptual Engineering

SPFX Supervisor Hannah Walker, Perceptual Engineering

3D Logo Design Kevin Hyde, Imagecraft

Online Mix & Sound

Design Peter Hobbs, Harmonic

Cinema Finish Perceptual Engineering & Next Technology

Cinema Master Mix Bruce Langley, Digital Post

Mix for Broadcast Factory Studios

Precision Drivers Downforce

Digital DOP Nick Fey

Ford: Focus Five

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