Outdoor ad: Cancerfonden: Play In The Shade

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Top 6: August 20th 2014

Swedish winters are long and dark. When summer finally arrives, their thirst for sunlight knows no limits. Cases of melanoma the most serious form of skin cancer have doubled since the year 2000. To raise awareness about this, the world’s first soccer pitch made out of shade was created. The lines of the field were visible between 11am and 3pm, which is when the sun is at its strongest.