L&PM Pocket: The Original Pocket Books

DM9Rio, Brasil did a good old product demo. In partnership with a famous fashion brand sold in over 1.000 stores throughout the country we developed an exclusive jeans collection that came with stories, tales, poems, printed on the inside of the pockets. To show that a great story can fit in your pocket, we did just that. A surprise in the costumers pockets with a powerful message: you can always carry a good story with you.