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Web Film

Healthcare Sponsorship: Blue Septeber 2014


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Blue September, the men's cancer charity, kicks off its second year advertising in Ireland with a fully integrated and interactive awareness and donation-driving campaign. Centred around a bespoke 'Keepy Uppy' online game, the ads urge the public to 'keep up the fight against men’s cancer' by playing the game, making a donation and challenging friends to do the same through social media. The game itself is at blueseptember.ie and the campaign from Publicis, Dublin is in association with Vhi Healthcare.
Credits Other credits

Creative Technologist - Shane Casey

Account Executive - Ian Hollinshead

Marketing Team - Tony Boylan & Marie Collier

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