Cellcom: The Speed Reading Banner

Today's generation doesn't have patience to read anything longer than a headline. So for the launch of Cellcom's new 4.5G network, D.Tales Israel wanted them to experience the speed through a unique content utility that will change the way they consume content online.The idea was simple, the 4.5G network is 3 times faster than 3G, so we wanted to let the users experience what it's like to use the internet 3 times faster.The Speed Reading Banner is a contextual smart banner that was featured in every article in the country's leading news site and let users read them at Cellcom's new 4.5G network speed, which is 3 times faster than normal.