Outdoor ad: Cow Chocolate: The Birthday Chocolates

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So how do you celebrate a brand's 80 years of existence?
You could boast.
You could create a retrospective movie of your highest achievements
OR
You could celebrate with your consumers.

That's exactly what the ‘Elite Confectionery Company’ decided to do.
For its ‘Cow Chocolate’ brand's 80th anniversary the company .
released a special edition packaging of its chocolate bar.

The chocolate bars all had numbers on them ranging from 1 to 80
– so no matter how old you were,
if it was your birthday you'd have a funky way to join in the fun and celebrate.

Category Confectionery & snacks
Client Elites’s Chocolate
Agency BBR Saatchi & Saatchi, Tel Aviv
Country Israel
Uploaded 29 September, 2014

Credits

Executive Creative Director
Nadav Pressman
Chief Executive Officer
yossi lubaton

Other credits

V.P. Creative Director: Amir Ariely

Copywriter: Eran (Shushu) Spanier, Tomer Gidron

Art Director: Aia Kujnitzky

V.P Group Account Head: Maya Salomon

Account Supervisor: Yogev Atoon

Account Executive: Shirel Moshe

V.P Production & Content: Dorit Gvili

Production manager: Bosmat Marmarely

Head of Strategic Planning: Shai Nissenboim

Planning Supervisor: Roni Arison

Strategic Planning: Lora Goichman

Design studio: Shake Design

Elite General manager, Fun & Indulgence Division: Eyal Dror

Elite Chocolate & Pastry Marketing director: Shay Haguel

Elite Chocolate category manager: Hila Elad

Elite Digital manager: Limor Barnea

Elite Brand Manager, Chocolate: Idit Maor

Cow Chocolate: The Birthday Chocolates

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