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IMB Building Society: 60" Brand Spot

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IMB Building Society has drawn on its consistently high member satisfaction and highly competitive rates and benefits as inspiration for a new integrated brand campaign, inviting people who care about service from their bank to consider an alternative option.

Sporting the new tagline "I'm with IMB" the campaign introduces a fresh look and feel for the longest standing building society in NSW. Agency: 303Lowe Sydney
Credits Other credits

Chief Strategic Officer: Jon Mckie

Managing Partner: Matt Clarke

Strategy Planner: Dan Clark

Media Planning: 303Lowe

Media Buying: 303Lowe

Public Relations: Verve Communications

IMB Senior Manager – Marketing, Products & Alliances: Alina Azar

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