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Top 6: October 29th 2014
Web Film
Ikea: HalloweenTop 6: October 29th 2014
IKEA Singapore is paying homage to Stanley Kubrik’s cult classic, The Shining, in a new Halloween web film by BBH Asia Pacific. The iconic IKEA showroom lanes serve as a perfect setting for the re-enactment of the infamous Overlook Hotel scene of a small boy cycling tricycle along eery corridors to equally eery music. The Halloween campaign was the perfect opportunity for IKEA to communicate its daily late night shopping offering of 11pm to its Singapore customers. As an extension to the web film, a social media video hunt will run parallel to the campaign where consumers will be invited to spot and win products that appear in the film.
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