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Top 6: October 29th 2014
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WWF Denmark: Polar Bears Hugging

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Top 6: October 29th 2014
Wild animals enjoying life in their natural habits and following their instincts is always a joy for the eye and the soul – reminding us of the beauty and diversity of our planet. Ogilvy Denmark used the common Google term "Polar Bears Hugging" to get people's attention… only to have a completely different message when the person clicked on the link.

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