Interactive ad: Ford Explorer: Ford Explorer Innovative

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Top 6: November 12th 2014

The Ford Explorer is the most innovative SUV in the world!
But the way we see it, some features are better not put just into words.
So instead of telling our audience about the Ford explorer's new features, we decided to show them.To do that we created three separate print ads that each sported a QR code.Once you scanned the code and placed your phone on the ad, you got an awesome demo of the SUV's new features: Park Assist, Power Fold and Adaptive Cruise Control.No doubt about it: The Ford Explorer's outstanding technological features, make it the most innovative premium SUV bar none!

Category Automotive
Client Delek Motors Israel
Agency BBR Saatchi & Saatchi, Tel Aviv
Country Israel
Uploaded 3 November, 2014

Credits

Executive Creative Director
Nadav Pressman
Creative Director
eran nir
Copywriter
Idan Levi
Copywriter
sharon refael
Art Director
Ori Hasson

Other credits

UX/UI: Gal Mamalia

Programmer: Roy Zoarets

Programmer: Omry levy

VP Group Account Head: Hagai Liran

Supervisor: Alon Goldman

Account Executive: Ori Ben-Dror

Digital Account Executive: Chen Halpern

VP Production: Dorit Gvili

Producer: Bosmat Marmareli

Producer: Alon Shmuelof

VP Planning: Shai Nisenboim

Planner: Lora Goichman

Studio Manager: Yaron Keinan

Photoshop Artist: Yaniv Shahar

Traffic: Ronit Doanis

Ford Explorer: Ford Explorer Innovative

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Ford Explorer: Ford Explorer Innovative

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