Diet Mountain Dew: Ferret

Description
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As way of Background, Diet Dew’s new, improved taste was re-launched in 2006 and underscored how Diet Dew provides all of the energy, taste and attitude of the original, without the calories. The themeline “How Dew Doest Diet” resonated with consumers and drove Diet Dew to +8.6% growth at the end of 2006.

Building on this success, two new spots have been created with the additional themeline “surprising facts.” Both commercials, “Puppet Show” and “Farret,” are based on uncommon laws and facts that were researched and substantiated, while maintaining Dew’s irreverent, humorous and bold manner.

We thought this new advertising might be of interest to your readers. We hope you agree.

“Ferret” is scheduled to break later this week and is attached. “Puppet Show” broke earlier and was provided last week, but happy to resend.

Creative Commentary
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