TV ad: Spark new Zealand: The Boroughs Launch

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Top 6: November 19th 2014

Spark and Kiwi NBA star Steven Adams are launching a pick-up basketball project for Aucklanders. Adams and his long-time manager and mentor Kenny McFadden are teaming up with Spark to bring the culture of pick-up basketball from world-famous courts in the US to the suburbs of Auckland, with a project that will see five Auckland 'boroughs' kitted out with free hi-tech outdoor courts and paired with famous sister courts in the US. Five Boroughs, five tricked out courts across Auckland North, South, East, West & Central. Each Boroughs site will have a basketball court, which will be built and maintained by Spark in partnership with the respective Auckland Council Local Board. The initiative is a credible way for Spark to re-enage with a key audience of Auckland under 35 year olds, who have fallen away from the business during the last few years.Agency: Dynamo Auckland