TV ad: New World Supermarkets: It must be Christmas...

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Finding a way to cut through the clutter and support vital sales during the Christmas period is one of the toughest briefs you can get in advertising. But advertising agency, .99,New Zealand have cracked it this year by recruiting a rather familiar looking chap to be the hero of their new campaign for nationwide supermarket chain, New World. The campaign focuses around Noel, a mature white-haired gentleman who’s been brought in to help out during the busy festive season. But is he who you think he is?