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Interactive
Taxi Stockholm: Taxi charter
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Taxi charter (www.vartvillduaka.se) is a campaign to attract Stockholmers dreaming of escaping the dark, cold Scandinavian winter. Of course, most people seeking a winter sun break would fly, not drive. But we cite a survey that says Swedes are more afraid of flying than anyone else in Scandinavia. That inspired us to invite people to enter their dream destination plus the name of their favorite taxi driver on the website www.vartvillduaka.se
The winner Robin is now on a roadtrip with his friend Pelle and thier handpicked driver Haci - by taxi, of course - and with free accommodation and activities planned along the way. Others are able to follow the winners' journey in real time on the site and by gps location.
We worked with PR agency Edelman Deportivo on the project, Pointbreak created the promotional movie seen here, and Almedialt did the website. |
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