Hammerson Shopping Center: Pour

London ad agency isobel have joined forces with Aardman Animations to create a national Christmas campaign for Hammerson shopping centres. Building on the success of "There are many sides to' positioning, the campaign features a 13ft fully- automated mechanical model designed to express and bring to life the brilliant collisions that are unique to shopping centers the many possibilities of Hammerson shopping centers. Food, technology, fashion, beauty, accessories and cinema are all represented in a one-off model conceived by isobel creative director Rob Fletcher and created by the award-winning Aardman Animations. A smart phone peeks out of a blue leather bag, a meccano-esque contraption drips brightly colored nail varnishes onto revolving records, scarves ‘pour’ out of china teapots, shiny baubles scatter onto a raised umbrella, brightly colored plastic ladles evoke the charm of a Ferris wheel. And then the camera pulls back to reveal the complete model, turning and twirling, snow falling a cacophony of unlikely, delightful collisions.