Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: December 17th 2014
Web Film

Spanish Christmas Lottery: There's No Bigger Prize Than Sharing

Embed Video
Top 6: December 17th 2014
The Spanish National Lottery has a history of 250 years. It is a huge annual Spanish tradition where family, friends and colleagues buy and share lottery numbers. In Spain, the atmosphere of the Christmas season and the Christmas National Lottery are deeply intertwined. This is one of the most anticipated ads of the year in Spain and always comes with great exposure. "There's no bigger prize than sharing" launched Wednesday, November 12. Within a week, it gathered 5 million YouTube hits and became a trending topic for three days. Every TV station and newspaper is Spain has covered this event. The concept "The biggest prize is sharing" is the backbone of the campaign. Shot by the young and talented, Goya award winner Santiago Zannou, these films portrait the human stories of the people that bought the winning number at their neighborhood bar.
Credits Other credits

Creative supervisors: Ignacio Soria y Arturo Benlloch

Client Services Director: Ricardo del Campo

Account Manager: Sara Cubillo

Digital Manager: Sergio Martinez

Accounts: Sandra Arán, Beatriz Vazquez

Tech Team: Víctor Moreno, Horacio Panella, Luis Marcano

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news