McDonald's: All Day Sunrise

McDonald's Singapore is launching the All-Day Breakfast for the long weekend of 1st to 4th January 2014. To promote the breakfast offering, McDonald's via DDB Group Singapore is introducing the world's first All-Day Sunrise. As part of the campaign, it will shoot and live-stream the new year's first sunrises as they happen in some of the most iconic cities around the globe, including Paris, London, Moscow, Istanbul, Dubai and Mumbai. The sunrises will be live-streamed to www.getupandgo.sg. The initiative starts with the world's first city to experience a sunrise in the new year - Gisborne, New Zealand; and moves west along the day to showcase different cities.