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Top 6: January 21st 2015
Ambient
Mars Temptations: #PackAttackTop 6: January 21st 2015
Cats can't resist Temptations. We put it to the test. One studio, 15 cats, a whole box of Temptations cat treats. The result? Beautifully destroyed packs, that were shot and made into a poster campaign to tell a clear and simple story – product irresistibility. An online film shows how we made the posters using real cats, and invites people to share their own ravaged packs using #packattack, to make a fully integrated campaign. Agency: adam&eveDDB.
SENIOR CREATIVE PRODUCER: Caroline Tripp |
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