TV ad: Snickers: Super Bowl Teaser

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Today, Snickers, via BBDO New York, launched a 'very Brady' teaser as a way to whet viewers' appetite for the brand's upcoming Super Bowl ad. A veteran of advertising on Super Bowl Sunday, Snickers has a rich history of ads going back to 2010, when the brand launched its award-winning "You're Not You When You're Hungry" campaign featuring Betty White. The spot was voted the most popular in the game in YouTube's AdBlitz poll. Now, for the first time in brand history, Snickers is giving consumers the power to help reveal the full commercial prior to the game. If consumers generate 2.5 million social media engagements before kick-off on February 1, Snickers will release the full 30-second spot.

Client Snickers
Agency BBDO North America
Production O-Positive
Country United States of America
Uploaded 22 January, 2015

Other credits

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Art Director: Sei Rey Ho

Copywriter: Rich Douek

Director of Integrated Production: Dave Rolfe

Group Executive Producer: Amy Wertheimer

Executive Music Producer: Melissa Chester

Group Planning Director: Crystal Rix

Planner: Alaina Crystal

Managing Director: Kirsten Flanik

Global Account Director: Susannah Keller

Account Director: Joshua Steinman

Account Manager: Tani Corbacho

Account Executive: Jocelyn Choi

THE MARKETING ARM: Celebrity Talent, Intellectual Property, Music Rights Acquisition

Director, Entertainment: Brad Sheehan

O POSITIVE: Production Company

Director: Jim Jenkins

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

ARCADE: Editorial

Producer: Kirsten Thon-Webb

Editor: Geoff Hounsel

Assistant Editor: Healy Snow

THE MILL: Post-Production Effects

Creative Director: Ben Smith

VFX Supervisor: Nick Tanner

Executive Producer: Verity Kneale

Producer: Carl Walters

Senior Compositor: Nathan Kane

Q DEPARTMENT: Music House

SOUND LOUNGE: Audio Mix (Tom Jucarone)

LIME STUDIOS: Voiceover Record (Loren Silber)

Snickers: Super Bowl Teaser

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Snickers: Super Bowl Teaser

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