Print ad: Ribs and Rumps: Lamb Lovers Unite: Meatrosexual

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Top 6: February 4th 2015

Culturally Australians love lamb, especially around the national day. And so Ribs and Rumps had a directive to raise lamb engagement with customers and boost sales during the patriotic period. And so we developed 3 characters, who represent how average people transform, when they come to dine at Ribs and Rumps.Agency: Prodigy Plus