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Adidas: Take It
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Anyone who is an athlete or has played sports understands there is truth in one thing: the only moment that matters is the one right in front of you. Whether a professional at the top of your game or a next gen athlete trying to make it, each and every moment is a chance to own the game. No one lets even the smallest of moments pass them by. In 180LA's latest global spot for adidas sports performance, the :60 second spot, "Take It," shows all levels of athletes making a difference in their game, their sport, their status and their world. Athletes from Gareth Bale, James Rodriguez and Lionel Messi to Derrick Rose, John Wall and Joakim Noah are all featured for the heart and determination they put into every single moment.
Head of Production: Natasha Wellesley Related |
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