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Durex: Explore


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To mark the launch of its new UK e-commerce site, Durex is releasing the first ever radio ad that can be seen as well as heard. The ad, created by Havas Worldwide London, harnesses cutting-edge dual screen technology to allow people to see characters and visuals on their mobile or tablet which reflect what can be heard in the radio ad. Consumers who download the Durex Explore app will be able to see an exclusive video that is synched with the airing of the groundbreaking spot, called “Behind Closed Doors”.
https://itunes.apple.com/us/app/durex-explore/id940016466?ls=1&mt=8
Credits Other credits

Creative designer: David Cardona

Planning: Yelena Gaufman/ Gemma Hamilton

Account Management: Julian Ashley/ Ainhoa Wadsworth/ Mihiri Kanjirah/ Alice Martin

Mobile App development: Havas Worldwide London

Head of Technology & Innovation: Michael Olaye

Head of Digital Delivery: Tony Clarke

Senior Digital Producer : Michel Benhamou

Developers: Bongani Ndlovu / Jordi Narvines/ Piotr Durzynski/ Zachary Downs

Quality Assurance Manager : Fikayo Adeyefa

Editor: Mark Aarons

Post Production: The Mill

Sound: Dave Robinson Angell Sound

Music: Kenneth Sorensen The Dirty Diary

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