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Heineken: The Dream Island
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What people in front of a beer like to do most of all is talk about their dreams with their friends. Despite that, most dreams remain small talks that never leave the bar. That’s why Heineken decided to console these young dreamers by proposing a dream that is not a dream. It’s a dream vacation. 'The Dream island' contest was launched as a unique deal: share the dream you never lived and we’ll cheer you up by offering a dream vacation on a mysterious island. A few days after the launch of this video, thousands of abandoned projects were hooked but only the best dreamers deserved a place on the island and an unforgettable brand experience. Agency Publicis Italy
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