A.S. Colour: The 45 Second Sale

A.S. Colour is an apparel chain with 450+ products on offer. The thing is, all anyone tends to buy are the blank tee-shirts. So how do you do a retail sale where customers don’t just get in, get the tee shirt and get out, but actually spend time instore, discovering everything else? A sale that only lasts as long as the radio ads.