Interactive ad: WWF: Tiger Challenge

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Top 6: March 4th 2015

The World Wide Fund for Nature has teamed up with creative agency, Hungry Boys, Moscow to produce a website that lets you race against an Amur tiger in its natural habitat. By accessing the Run 4 Tiger 'Tiger Challenge' and connecting it to their chosen running app, participants can go head to head in a time trial with an animal fitted with a GPS tracker. The tiger runs an average of 20km a day. Entrants can monitor their performance against the big cat and other contestants by following the hashtag #Run4Tiger on Twitter. The project has been created to raise awareness of the precarious situation the Amur tiger faces. There are only 450 of them in existence in the wild today.Created by Ksenia Apresyan from Hungry Boys Moscow