Gull Biofuel: Made By Cows

Splore Festival 2015 was powered by Gull, the only fuel company in New Zealand that produces biofuel, an eco-friendly fuel alternative made with dairy waste. In other words, cows. Trouble was, few New Zealanders knew about biofuel, let alone how it was made. At the gates of the festival, Contagion set up a billboard completely constructed from hay, then printed messaging in non-toxic vegetable dye. Over the course of the opening day a herd of hungry cows ate our billboard, demonstrating in an eco-friendly way exactly where biofuel comes from. Agency: Contagion