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BMW: Heads Up


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The new BMW X5 "Back-Seat Driver campaign" from Kirshenbaum Bond Senecal, New York features a rather inappropriate grandmother as she reminisces on the old days much to the chagrin of her driving son, proving that the BMW X5’s third row seating is the perfect place for back-backseat drivers.
Credits Other credits

Head of Production: Jenny Read

Executive Director of Content Affairs: Robin Oksenhendler

Group Account Director: Phillip Schaffer

Account Director: Christopher Belmore

Account Supervisor: Erin Finestone Kligman

Associate Direction, Brand Strategy: Timothy Wilson-Brown

Line Producer Kate Sutherland

Editorial Company: Mackenzie Cutler

Editor: Dave Koza

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