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Top 6: March 25th 2015
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Lacta: Make The Move

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Top 6: March 25th 2015
In 2015, Lacta chocolate wanted to go beyond inspiring young people in Greece to find love and enable them to actually make the move, through the product itself. By introducing Lacta Messages, unique QR codes were printed on every Lacta pack, that people could scan with their mobile phones and hide a message on every chocolate they gave to someone they liked. Agency: OgilvyOne, Athens.
Credits Other credits

Account Director: Christina Alifakioti

Account Manager: Nikolas Tsakonas

Creative Technologist: Manolis Mavrikakis

Lead Developer: George Alatzas

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