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UnitedHealthcare: Crowd Surfing


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The campaign humorously explores the many ways a person can end up in the complicated health care system by illustrating different injury codes that exist in the system through an integrated TV, social media, OOH and radio campaign.
Credits Other credits

Account Supervisor: Thy Barnes

VP Strategy Director: Sue Broverman

Legal: Carla Michelotti, Barbara Dent, Michael Sirota, Andrew Block

Clearance: Tracy Scimeca

Talent Manager: Sara Anderson

Creative Resource Manager: Kevin Brown

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