Shopping da Ilha: Instant Change

The "Shopping da Ilha" mall was running a special sale. The promotion involved only two types of products, jeans and shoes. Many displays were positioned around the mall. The customers had to stand in front of the display and take a selfie so they could instantly change their clothes. The combination of their reflections in the mirror with pictures of legs using jeans and shoes resulted in brand new looks. Customers were also invited to post the experience on instagram.Agency: Phocus Brasil