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Top 6: April 15th 2015
TV

Nike Golf: Ripple

Ripple
Top 6: April 15th 2015
Extraordinary athletes serve as idols to the next generation. Their greatness inspires, and in turn, the inspired become role models themselves. Tiger Woods idolized Jack Nicklaus. Rory McIlroy looked up to Tiger Woods. And now, Woods and McIlroy compete side by side as they fuel the dreams of sport’s future greats. It's a ripple effect. In that vein, Nike Golf has created a new film via Wieden+Kennedy Portland, "Ripple," that captures the powerful influence of Woods on a young McIlroy. "Ripple" is a story of relentless pursuit by two remarkable athletes, Woods and McIlroy, and their respective paths to greatness. Produced in one - and two-minute versions, the film follows the inspirational journey of McIlroy growing up, captivated by Woods’s awe-inspiring performances, his strokes of genius, his athleticism and his swing. Seeing fist pump after fist pump, victory after victory, and with posters of Woods in his room, the film shows McIlroy dreaming of one day competing against Woods — symbolic of the dream held by many young golfers around the world.
Credits Other credits

Interactive Strategy: Reid Schilperoort

Strategic Planning: Andy Lindblade, Brandon Thornton

Media, Communications Planning: Alex Dobson, Jocelyn Reist

Account Team: Alyssa Ramsey, Rob Archibald, Heather Morba, Ramiro Del-Cid

Business Affairs: Dusty Slowik

Project Management: Nancy Rea

Head of Production: Ben Grylewicz

Line Producer: Vincent Landay

Editing Company: Joint Editorial

Editor: Peter Wiedensmith

Post Producer: Leslie Carthy

Post Executive Producer: Patty Brebner

Visual Effects Company: The Mill

Visual Effects Supervisor: Tim Davies

Visual Effects Producer: Will Lemmon

Composer: Ludovico Einaudi

Song: Nuvole Bianche

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