Outdoor ad: Coke Zero: Billboard

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Coca-Cola and Ogilvy & Mather New York debuted the first-ever drinkable billboard at last week’s final four NCAA college basketball game in Indianapolis. Coke Zero flows through 4,500 feet of straw to spell out “Taste It.” Then the liquid travels from the bottom of the billboard to a sampling area with six fountain spouts where people can taste the soda.

Category Drinks, non-alcoholic
Client Coca-Cola
Agency Ogilvy, New York
Country United States of America
Uploaded 7 April, 2015

Credits

Chief Creative Officer
Chris Garbutt
Chief Creative Officer
Corinna Falusi
Creative Director
Milton Correa
Creative Director
Jones Krahl
Creative
Andreas Hoff
Creative
Abe Baginsky
Creative
João Paz
Executive Producer
Ami Moore

Other credits

President, Ogilvy & Mather New York: Adam Tucker

Worldwide Head of Planning: Colin Mitchell

Group Planning Director: Kristian Baek

Senior Planner: Ned Sonnenschein

Executive Director of Digital Production: Angela Fung

Executive Director of Technology: Jason Wurtzel

Credits:

Integrated Production Company: Bossa NYC

Executive Producer: Hans Weiss

Creative Director: Andrezza Valentin

Creative Technologist: Eric Stockmeyer

Digital Producer: Nic Santana

Activation Producer: Talia Green

Concept Design: Sean Mcclintock

Art Director: Hakan Isik

Animator/Compositor: Tavet Gillson

Industrial Designer: Bryan Raguskus

Industrial Designer: Regan Chen

Lead UX Designer: Dov Andrews

Junior UX Designer: Patrick Muth

Lead Developer: David Poyner

Coke Zero: Billboard

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Coke Zero: Billboard

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