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Top 6: April 15th 2015
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Steinlager Pure: Live Dive

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Top 6: April 15th 2015
CASE STUDY: Steinlager is a New Zealand icon, the beer that represents New Zealand. Because of this they have always supported New Zealand's biggest sporting heros. William Trubridge is a New Zealander, the world's best freediver and 15X World Record breaker, but is virtually unknown in his home country. We wanted to finally give William the recognition he deserved by turning his next world record attempt into a live national sporting event.

However freediving is not a spectator sport. And the event was taking place 102m underwater, over 13,000km away. We needed to turn the most inaccessible sport in the world into a spectator sport. And an unknown champion into a national hero.
Credits Other credits

Planning Director – Rupert Price

Group Business Director – Scott Wallace

Senior Account Manager – Jonathan Rea

Digital Operations Manager – Liz Knox

Digital Producer – Sheetal Pradhan

Lead Designer – Jason Vertongen

Digital Designers – Jim Pachal, David Woon

Lead Developer – Cameron Crosby

Digital Developers – Braden Wikohika, Steve Hoeksema, Michael McMillan

Digital Planner – Parker Mason

Agency TV Producer – Rosie Grayson, Kate Moses

Agency TV Executive Producer - Judy Thompson

TV Editor – Steve Gulik



Media – Zenith OptiMedia

Group Business Director – Alex Lawson

Senior Media Planner – Henry Rowley



Live Production:

Production Company – Yaptone Media

Executive Producer – Johnny West

Agency Producers -Scott Wallace, Jonathan Rea, Kate Moses



PR - The PR Shop

Director – Pippa Lekner

Account Manager – Alisa Keall-Grant

Senior Account Executive – Tom Frankish



Client – Lion

Marketing and International Director – Craig Baldie

Category Director – Beer – Ben Wheeler

Senior Brand Manager – Michael Taylor

Brand Manager – Alison Futcher

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