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Hong Kong CleanUp: The Face Of Litter

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Littering and excess waste is an ongoing problem that needs to be faced, once and for all. Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs. The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign. Agency: Ogilvy & Mather Hong Kong.
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Head of Creative Technology: Craig Mason

Business Director: Viko Wong

Head of TV: Mikyung Kim, Hogarth

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