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Hong Kong CleanUp: The Face Of Litter

The Face Of Litter
Littering and excess waste is an ongoing problem that needs to be faced, once and for all. Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs. The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign. Agency: Ogilvy & Mather Hong Kong.
Credits Other credits

Head of Creative Technology: Craig Mason

Business Director: Viko Wong

Head of TV: Mikyung Kim, Hogarth

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