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Top 6: May 13th 2015
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Vult: Airbag, 1
Top 6: May 13th 2015
Looking elegant, neat and beautiful is a concern to every woman and make-up is an essential ingredient in this equation. To make the most of time spent in traffic jams women are using it to retouch their make. This is where Vult comes in one of the largest companies in the Brazilian Beauty Segment Vult has invested in a Don't-Make-up&Drive-Awareness campaign. Under the title "Make-up & Driving may cause the wrong type of impact" the campaign developed by agência We comes to life in three pieces each shows a deployed and inflated airbag, with make-up stains that echo a woman's face. The idea is to impact people to a behaviour that may bring irreparable harm. "Nowadays everybody is aware of the dangers involved in using a cellphone while driving but many women haven't yet awoken to the fact that making-up while driving represents the same risk", says Daniela Cruz, Partner and Director of Vult Cosmetics.
Photographer: Paulo Mancini Also best this week |
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